Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the ...
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The WHAT, the WHY and the HOW of Data Blending
Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset.
Although not a new concept, the process is gaining momentum among analysts and analytic ...
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Big Data and Drug Discovery
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”
Geoffrey Moore, American Management Consultant and Author
The first arenas to feel a transforming impact from the world of big data were ...
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Harnessing the Power of Big Data for Small Businesses
Small business is big business for the United States’ economy. According to the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the U.S. in 2016. Firms with fewer than 500 workers accounted for 99.7 percent of ...
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Perfectionism: Friend or Foe?
Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally.
Wait. Is ...
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Winning the War on Coding Mistakes
The good news: The advances in computer science technology have pioneered breakthroughs and processes and discoveries unimaginable only a decade ago.
The bad news: Despite these incredible leaps forward, no one has discovered a formula to ...
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